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Find out what this site is all about. What the heck a Wildheart is. And what to do next to get you carpe-ing your diem right away. Danger: Truth addition + bursts of holy freedom inside.

Meet Sally Hope

Motorcycle-riding renegade life coach and leader of the Wildheart Revolution. Loves: Hot-pink lipstick, puns, guns, crosswords, two-steppin', and french manicures.

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I’m Back. With The Black Eyed Peas. And We Need Your Help.


I'm Back

They tell you to blog. And to say things that will help your customer.

Help them actually, but also help them so that they “know like and trust you.”

If you’ve ever done any bit of marketing, you’ll know that I’m talking about customers and selling. And that is what the blogging world tends to be focused on.

How to engage your audience so that that they “know like and trust” you so that when the time comes for you to sell something, they want to buy it.

This isn’t sleazy. Or a tactic. It’s been around as long as selling has been around.

And when I starting my website, I was thinking a lot about this. I asked myself, “what can I tell people that will help them, surprise them, or make them smile?”

My first blog posts were all over the place and silly. A blend of the types of posts from bloggers I was currently following. And about two months into it, I wrote the blog post that changed everything.

I wasn’t writing for a specific purpose other than to share a snapshot of my real life. That human moment that you rarely share with anyone because it is too embarrassing to admit. And not only was I about to admit it, I was about to admit it to an indefinite number of strangers. Strangers that were potential clients.

In my mind, somehow, this was easier than admitting it to the people closest to my heart. So I hit the “publish” button and almost threw up.

But I didn’t throw up. And what happened was the opposite of what I expected. People didn’t think I was some hack of a life coach because I was crying on the bathroom floor over some guy, but they could relate.

They’ve been on the bathroom floor themselves. They’ve cried alone themselves. They’ve wondered if they were lovable enough or worthy enough. They had a similar human experience. And they wrote to tell me so.

I didn’t realize it at the time (and I actually had forgotten about it entirely until now), but connecting with people in this way, is what I believe I was born to do. It’s my most favorite thing. But at the time, I didn’t look at it like that. I just saw it as sharing stories on my website.

And from that moment on, I never “blogged” again. I just told stories. Stories about what a pair of too-small cowboy boots had to do with your dreams. 

Or how sometimes you have to say goodbye to things you don’t want to.

Or sometimes you have to stand up for your own values even if someone else doesn’t like it.

I made videos. I took you for the ride with me when I moved to Costa Rica or got in an RV to travel accross the country. Or moved to Montana.

And then…somewhere along the line, I stopped doing it. It might have been that my business grew so I got more strategic (like they tell you to do when you start growing), I had more things to “sell” so my posts focused on telling you about that (which I think is totally cool to do), and then some things happened in my life I wasn’t ready to share or didn’t feel like I could.

And then it snowballed. I stopped writing to you, and thus, stopped writing. And thus, my creativity waned. And thus, the lightness in my spirit waned. And thus, I started feeling dull. And then dull begat dull. And you get the picture.

So I did what any person would do who is desperate….I started reading. The latest book I started is called “Bird by Bird” and is all about being a writer. By the time the first chapter was started I already decided that I needed to start writing again.

For fun. For the sake of the story. For the sake of connecting. For the sake of the words on the page that somehow come out a hundred times more clear than when I try to say them out loud. To help us all feel like we’re not so alone. To help us all giggle. Or relate. To learn together.

So this is to say that I’m making a commitment to you, to share something with you every week (and don’t worry…there will ALWAYS be something helpful or to make you giggle each week)..

This, being something that I used to do so effortlessly and easily, is now something I have to retrain myself to do. Just like at the gym…my (metaphorical and emotional) muscles are not used to the work anymore.

And like when you’re not used to going to the gym, you might need a trainer. And so…I guess I’m asking you to be mine.

Here’s what I need from you from this first training session together…

  • If you’re stoked to hear more stories and shares, just comment below with “CAN I GET A HELL YES!?” That will help me feel encouraged to keep going and also let me know you’re reading so I stay accountable to you.
  • If you have any particular things you’re dying to read about (numerology, self-love, zoo animals, puns) let me know
  • What blogs are you frequenting right now and what books are you loving?

Just hit reply to comment on this post, and if you want to make sure to get the inside scoop on new stories, put your name in the little box below.

Ok lovely. Shall we say it’s on like donkey kong??

Your story-telling sister,



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Ever wanted to create a business and a life you love?


It was six years ago and I had just finished coaching school. I had gone there because it felt like a calling. Something that just pulled to me. Something that when I read the description of what a “life coach” did my body felt warm and my heart felt full and my mind said YES.

I knew this was something I was meant to do and so I turned down the Master’s program I had just gotten into for Marriage and Family Therapy, and jumped aboard the coaching train.

A year later, I found myself with a certificate in hand that said “You’re a coach now…officially!” (not really…that’s not EXACTLY what the certificate said), which was absolutely exciting. For about five minutes.

The time that followed was absolutely terrifying. Because for the first time, I really realized that being a coach meant that I was to be a business owner. “Shit” I thought. I had no idea how to run a business, much less market one or get clients.

So I felt scared. I had this spark in my heart to do something great in the world and help people in a really profound way, but felt so overwhelmed by the “business” side of it.

And then one day, I stumbled across the girl that would change my life forever. Marie Forleo. Exactly at the moment I was saying “shit” she was rolling out a brand new program called “B-School” that taught us all how to grow a business and a life that we love, online.

Her sales videos were her dancing around in her living room to rap and throwing money around and saying super smart things along the way.

The program was way more than I could afford at the time. And I literally waited until five minutes before the cart closed to put that program on my credit card and hope for the best.

Looking back now, that was an absolutely life changing turning point in my life. I had no idea that buying that program would not only teach me all of the foundational tools I needed to have and run and maintain an online business, but that I would create and be hooked into a community of people who knew EXACTLY what I was going through and who were, themselves, doing the most incredible things in the world.

We hired each other. Shared in the wins, the tears, the ups and downs. And we knew we weren’t alone.

It’s been 6 years since I started the very first B-School Facebook group and I’m so proud to say that I still am involved. I run the group of almost 16,000 dynamic and smart entrepreneurs. Coach and support all the B-Schoolers. Answer questions. Give that nudge. And offer all the knowledge I’ve gained from being in business for the past six years in that group. Really, right now, it’s one of the only ways to work with me, and it’s one of my favorites.

I’m telling you this because B-School is just about to open again for enrollment. Marie only does it once a year. So if you’ve been wondering how to build that business you’ve always dreamed of. Or wondered how to get started online, I encourage you to check out B-School. I am an affiliate, but that’s only because I believe in it with my whole heart and I’ve been with them since the beginning.

If this interests you even a little, check out this link and get involved. She will explain EVERYTHING.

And if you have any questions WHATSOEVER, I’m opening up some time for personal phone calls to answer any questions you have. Just email me at

B-School literally changed my life and continues to do so. I’ll help you decide if it’ll change yours too.



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So you’re thinking about B-School eh??

I SO get it. Once upon a time, about five years ago, I was a brand new baby coach, not realizing that what “being a coach” meant, was that I was going to have to be a BUSINESS OWNER. Yikes!

And after freaking out for about two weeks, I finally stumbled upon the program that irrevocably changed my life forever…Marie Forleo’s B-School. 

At the time I had zero business skills. I didn’t know what an “ideal client” was or why I might need one. I had no clue was a “newsletter list” was or how to get one.

All I knew was that I had a dream to change people’s lives and a spark in my heart to create something that mattered.

And I have a feeling you feel the exact same way, or else you wouldn’t be reading this.

So…here’s the deal though…B-School is definitely not for everyone. But for the right people, it can be the PERFECT solution to whatever you’re facing right now.

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Do you want to know if it’s right for you?

If so…you are in the right place. I am teaming up with Wildheart Team Member (and business coach) Ellen Ercolini for a super fun and super free call all about discovering whether or not B-School is right for you.

In our call we’ll be sharing:

“The Three Reasons You SHOULD and the Three Reasons You SHOULDN’T Join B-School”

We’ll also be providing a Q&A for anyone who has extra and specific questions about B-School. The call will be on February 24, from 4-5 pm PST and you can get in on the fun by clicking HERE.

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I’m sure you’ve noticed that a LOT of people are promoting Bschool.  There’s an amazing affiliate program for it, which we are both part of – but, we’re not doing this for the money.  We both have successful businesses that pay us well.  We’re good on that front.  We’re doing it because we care.  We care about you not getting lost in all the brilliant marketing out there.  We care about you taking the right next step for your business.  We care about helping people with dreams work hard to make them a reality.  We LIVE for that actually.

So join us!  After you’ve registered for the call, you can respond to the confirmation email with a question for us, or participate live!  We’ll be sending out the recording so you can listen in and get some insight on what’s the right next step for you.

We’re also thrilled to announce that we’ll be partnering to support this years class of Bschoolers.

If you sign up with us, you’ll get 6 months all inclusive access to the Wildheart Revolution, which includes two weekly coaching calls with me, business strategy and support with Ellen, and tarot and love coaching with Natalie Vartanian.

We know that businesses aren’t grown in a vacuum, they’re developed through people.  The Wildheart Revolution is a wildly supportive place to connect with your tribe and get ongoing support of your full person, which will nurture your business growth like woah.

You’ll also get a two-on-one hour with us.  That’s right.  Our two brains (and hearts!) supporting, strategizing and coaching YOU and your business.  This has never been available before, and we’re not sure we’re going to offer it again.  It’s that special.

What we know is the group community and support is HUGE to helping you stay on track with the bschool materials and business development.  Pair that with personalized support for your business, you’ve got the inside track to business growth.

To have not one but two rock solid coaches, strategists and successful business owners get down and dirty in your business with you, for personalized support, is the ultimate accelerator.   You literally can’t buy this one of a kind support.  We know what it takes to make a business work, and we want to support you in that too.

If you know you’re in, and you want to work with us, why wait? Click here and make it happen.

I am so excited for you for taking the next step in the direction of your dreams.

Whether or not you choose to participate in B-School, the fact that you’re wondering and checking it out tells me you’re ready for CHANGE. And ready for GROWTH. To me, being ready is the absolute first step. I hope you let us usher you into your next chapter!

So much love,

Sally + Ellen


1) What is B-School?

Basically…it’s an online business and marketing program. Marie does an AWESOME job and telling you all the details right here.

2) Who is B-School right for?

Ooooooh! Such a great question and one that we’ll be answering on February 24th from 4-5 pm PST on our super fun and free call! Click here to get signed up.

But the short answer is that it’s right for someone who knows what business they want to create, has some ideas about how to do it, but could really use practical and tangible tools on business building, and someone ready and willing to put in the time and effort to make it work.

3) Why are you the expert in B-School?

Well…I have been a B-Schooler from the very first year it was offered. I started the very first B-School Facebook community page and have been running it ever since. And I work closely with Team Forleo to bring you guys the absolute best B-School online community possible, so I know what’s in store for you as far as extra community support.

4) Why is Wildheart a good perk of signing up?

Because although the 8 week course of B-School is phenomenal, change doesn’t happen over night. Wildheart will provide you ongoing support both during B-School and also after the 8 week course is over. Really…it’s WIN-WIN!

5) Will I make a million dollars if I sign up?

Anything is possible! I can’t predict the future but what I will say is that if you participate in the entire course, implement all the ideas in a consistent manner, reach out for help in the community, and work your buns off (hustle hustle hustle til the cows come home!) I am confident that you will see MAJOR growth in your business and your life.

6) Who does your hair?

Why thanks for asking. Ann Kelleher at 19 Blue in Santa Barbara, CA. No matter where I live in the country, I still fly in to SB to see this woman! :)

Wildheart, let's be adventurers


What’s Wrong With You. (The Thing No One Wants To Tell You.)


What’s wrong with me?

What I asked when I felt sick to my stomach after being accepted into my top choice grad school for a Marriage and Family Therapy Master’s degree, and wanted nothing more than to not go.

What’s wrong with me?

What I asked myself when I wasn’t wanting to be with the guy that seemed “perfect on paper” but I had no spark for in real life.

What’s wrong with me?

What I asked myself when I suddenly got everything I thought I wanted, and I still wasn’t satisfied or happy.

What’s wrong with me?

What I thought to myself when something that once fulfilled me, suddenly didn’t anymore.

What’s wrong with me?

What I asked myself when nothing I was trying was working.

What’s wrong with me?

What I asked myself when I wasn’t inspired or motivated and couldn’t seem to get myself out of bed in the morning.

What’s wrong with me?

What I thought to myself when I couldn’t seem to see all the great things in my life and instead focused on all the stuff that was going wrong.

What’s wrong with me?

What I thought to myself when I was actively not practicing all the spiritual and coaching tools I had in my toolbelt.

What’s wrong with me?

When it was month three of crying every day over a relationship that ended, that I previously wasn’t even sure I wanted.

What’s wrong with me?

What I ask myself anytime something doesn’t feel good or right in my life and I can’t seem to fix it right away.

What’s wrong with me?

What I thought to myself when I felt all alone with no direction and nothing to grab onto.

I’m so curious, how often have you asked yourself this question? How many times do you feel like you’re wrong or bad or broken or messy?

How often do you blame yourself when you’re not feeling the way you think you’re supposed to feel? Or when things aren’t going the way you think they should be going? How bad do you feel when you have all the “tools” you’ve been taught but aren’t using them?

I’m guessing….a lot. I’m guessing your mind is on loop just like mine. And the more time that goes by, the more I’m realizing that this is a HUGE problem. It’s the problem of us “never being good enough.” For ourselves.

No matter what we do, it isn’t right. No matter how we feel, it isn’t right. Because even if for a fleeting moment we feel great and happy and accomplished and excited, that moment passes and our default mode is one of the above where we internalize and make wrong whatever we are feeling.

So to answer the question, what’s wrong with me? And what’s wrong with you? The answer is….nothing.

There is nothing wrong with us. And the sooner we all realize that, the happier we’ll be.

I believe that happiness comes from acceptance and presence about what is here right now, without judging that feeling. And the openness and courage to move forward when the time is right. I know it sounds hard to do. I know it IS hard to practice. I know it sounds like a bunch of bullshit, but think about it.

Where does your pain come from?
It comes from wanting to be somewhere else, rather than where you are. It comes from thinking that your feelings of unease and discomfort are wrong or bad. It comes from not accepting or being truthful about where you’re at.

And to me…THIS is Wildheart.

I know I’ve had some adventurous experiences in my life. You might be reading this and have known me from my Rock N Roll tour-in-a-band days. You might know me from my skip off to Costa Rica and run my business from the beach days. You might know me from my get in an RV with no plan (just a map) days. Or you might know me from seeing me online yesterday.

You might have an idea of Wildheart means, by looking at those things. You might guess that it’s about being WILD, or unruly, or traveling around and doing whatever the hell you want. And that might be true.

But for me, no matter what activity or adventure is going on in my life, there is one thing that permeates through what “Living Wildheart” looks like to me, and that’s following what my heart says in any given moment, and approaching that with kindness, grace, and honesty about what is truly happening for me. Even if that moment is me kicking ass in my business, or if that moment is me crying on the bathroom floor…again.

And that’s what the Wildheart Private community teaches you how to do.
It accepts you, right where you’re at. Gives you tools to move through that place with grace and ease. It supports you in your business endeavors (with weekly business coaching). It helps you work through your relationships (with weekly love/relationship coaching). It helps you get answers (with weekly tarot readings). It tells you that you are not alone (with the robust and dynamic community). And it tells you that it doesn’t freaking matter how long it takes to talk through the same thing that keeps showing up in your life, that there is nothing wrong with you. You are not broken.

It’s the net. The net that reminds you that there is nothing wrong with you and catches you when you feel like you’re falling.

I know it’s probably hard to grasp exactly what the Wildheart private community is all about, and that’s because this exact model hasn’t been done before. But it’s coaching, five days a week from a team of certified and skilled coaches (including me). It’s a safe space. It’s a place to learn and practice the tools that will change your entire life.

It’s finally getting that one concept you’ve been hearing around the internet for years, and finally implementing it in your life. It’s all at a price that is accessible to almost everyone. It’s your new home. And most of all, it’s the place where your Wild Heart gets to run free.

Doors for Wildheart open next week, for the first time in a couple months and the last time in…I don’t know how long.

You shouldn’t join if you’re looking for the quick fix or the next internet marketing fad that’ll help you “make six figures in five minutes!”

But you should join if you’ve tried everything else and nothing has worked. If you’re tired of having the same thoughts, same feelings, same results in your life. If you are really truly ready to see major shifts and changes in your life. And if you’re ready to come home to yourself and home to “your people.”

Doors aren’t open yet, but they will be soon. Keep your eyes peeled and your heart open and I’m guessing that the right answer for you will whisper in your ear soon enough.

Make sure you’re on the list to get the call.

The little angel on your shoulder,

P.s. I’d really love to hear from you. Do you ever feel this way? Like there is something wrong with you? Maybe you feel this way right now. I’d love to know your experiences. Just hit reply to this message and let me know if this resonates and why.

Can Your Life Get Even Better Than It Is? A Peek Inside The Revolution. And What Surprised This Wildheart Most.


I know it’s Saturday and I don’t usually write here on the weekend, but I have to share something really cool with you, and I also wanted to make absolutely SURE you heard about the Wildheart Revolution so you don’t miss out on the inaugural lesson happening this Monday, August 19.

(Sooooo excited to get started with you!!! We have lots of AMAZING Revolutionaries in here so far!)

As you know, I’ve been telling you about the Wildheart Revolution for awhile now.

And got to thinking…it’s easy for me to know ALLLLL about how cool it is because I’m in it, day in and day out.

Creating it. Loving up on it. Planning and preparing for the exciting things coming just around the corner.

But I realized that YOU only know the tip of the iceberg about it—the bits and pieces that I’ve been leaking.

And so I thought, what better way to help you see what the Wildheart Revolution is like than to hear from a real live Wildheart who has taken part in the Revolution?

So…I’d like you to meet Ellen Ercolini, Founder of The Creative Giraffe and Coaching Business Jumpstart (and all-around kickass, talented, gorgeous human being).

Below, she shares how her life has changed since being in the Wildheart Revolution, and why it rocks so much that you MUST be a part of it. ;)

Pay close attention because you’ll see that Ellen didn’t join Wildheart because she felt lost, broken, or in need of intensive coaching.

She was doing just fine, in fact—and you’ll see how the benefits of being a Wildheart actually took her by surprise!


Ellen_Ercolini_Headshot_RedHow would you describe the Wildheart Revolution?

EE: It’s a collective opening of our hearts to our daily desires. It’s a place to admit what we really want, and do something about it.

It’s a place to gain courage and confidence to carpe the hell out of your diem, and get clear, powerful support when you feel stuck on what that actually means or what it looks like in reality.

It’s not a place for just talking about things, it’s a place for doing things that lead you towards your dreams, goals, and best freaking life.

It’s also really fun + Sally is an awesome revolution leader.

Wildheart to me, it really listening to and owning your hearts desires. No matter how silly they might seem, or how different from yesterday (or an hour ago), they’re yours and that’s important.

So the Wildheart Revolution is the art of people getting in touch with their hearts, and then following them.

Where were you at before you joined the Wildheart Revolution and where are you now?

EE: I was good. Post Wildheart, I’m freaking great.

I took a lot of ideas I was sitting on, and through Wildheart developed confidence and action steps to make them a reality.

I’ve revamped my business to be much more me, which in turn has made it easier than ever to get clients and make money.

I’ve become much better at dating (which, let’s be real, can SUCK) – but with Sally’s support, insight and coaching, that entire process has unlocked for me and it’s actually fun!

Mostly I’m able to notice when I’m getting stuck or holding myself back – when my heart is not truly wild and free – and then DO something about that.

What is your favorite part about being in the Wildheart Revolution?

EE: The live coaching with Sally! She’s sooooo insightful and everytime we talk I learn something new about myself & how to move forward with my life (even if the next step is a good cry).

I also love being part of a community of kindred spirits, who want to rock their lives to the fullest as well. It’s incredibly refreshing to be surrounded by such open hearted, loving, going hard for your dreams folks!

What is something that surprised you about being in the Wildheart Revolution?

EE: That my life actually changed!

The Wildheart Revolution brought new energy and ideas to my life, and I took the steps to implement them!

My business shifted, getting better and easier like WOAH, and dating got way more fun and easy, plus I’m a lot more gentle on myself listening to my heart and what I do and don’t want to do – which makes my entire life seem less hard and stressful.

What specific changes did you see in your life from being involved in the group?

EE: Business and Boys! Better, easier, happier experiences with both.

I shifted my business to harness my talents of business building + money making + unconventional idea connections to work with solopreneurs and business builders.

I also launched Coaching Business Jumpstart, which is making a huge difference to life coaches struggling to get clients and make money. So I feel like my impact in the world has really increased!

As to dating, it’s been going waaaaay better. I’m not as caught up in the ‘shoulds’- I find myself having a much easier time being ‘me’ (which has been a lifelong challenge) – I am also attracting way more interesting dudes, which is great.

If someone were on the fence about joining, what would you tell them?

EE: For this price-point, it’s a slam-dunk YES PLEASE.

Think about what you pay $35 a month for – your biweekly latte bill. Dinner and a movie. Nice dinner. A pair of pants.

It’s easy to reinvest that money in something that’s going to actually impact your life. Because it’s not just about what you ‘get’ – it’s about how you feel on the way.

Who doesn’t want to feel better, more inspired and empowered all the time? If this were a $200 program, we could talk more about the money. But it’s not, and you have $35. You know what to do.

I think of Wildheart like a life tune up. Right now, I don’t really need a full time, full price life coach. But I do need someone to call me on my shit.

I need someone to help me bust through my fears and insecurities, to tell that voice in my head to GTFO.

I need someone to remind me of how powerfully awesome I am, and a place to share my wins with other like minded folks.


Now Wildheart, if you want amped-up energy & results like this in your life for only a teeny-tiny investment, do yourself a favor and get your hot buns in the Wildheart Revolution right now.

NOTE: The Original Wild One spots have all been scooped up. (You know what they say about the early bird!)

But I’ve got plenty of love, attention, and coachy skills to handle EVERY new Wildheart with extra-special care.

I look forward to seeing you there.

Me and the other Wildhearts can’t wait to greet you…


P.S. I almost forgot! Stay tuned, because tomorrow (yes, I’m writing on the weekend again) I’m going to share with you a special technique to help you instantly eliminate painful emotions that can keep you stuck. It’s one of my best secret weapons for living a Wildheart life!

P.P.S. Don’t forget, the very first live (virtual) meeting of the Revolutionaries is happening this Monday, August 19. You won’t want to miss it! Get yourself hooked up right here.

Wildheart Revolution